I know this might not be the most original of post topics to be covering in early January, but I feel genuinely different about this New Year. I am loathe to use words like this but I feel. . . inspired.
Seriously. Cynical Maddie, queen of the raised eyebrow, feels inspired. 2016 was my first full year of total job security and career satisfaction (ish - nothing's perfect), which left me with a lot of head space to consider and work on my blog. After years of wanting to write something but never quite feeling I'd hit on my thing, this year I found it, and now I have so many ideas and ambitions I can barely get them down on paper fast enough.
Out of nowhere I seem to have acquired a ferocious amount of motivation for my blog and a kind of inner confidence I genuinely did not know I had. I put it down in part to age - I am now 26 and trust me I feel the difference between now 23/24 year old Maddie - and in part to you guys who read my blog. Since I've started incorporating more feminist themes and body image musings into my posts, the feedback I've had has been incredible. I feel so encouraged and more dedicated to blogging than ever. I may or may not have even made a list of 2017 blog goals and stuck it up next my bed (I did). I'm so peppy and upbeat I don't even know who I am anymore. (PS, If you want to read a longer and soppier thank you to you guys please click here.)
With all that in mind I want to set out my blogging plans for 2017 so that you all know where we're headed, and also because I'm just really excited. And I never get excited. So far the plan is:
Sticking to a more reliable posting schedule
I'm sure this is on most bloggers' list of New Year's resolutions, but I want to commit to three posts a week in 2017. I've taken some time over the Christmas break to get a couple of week's worth of posts scheduled and I hope to be able to stay slightly ahead of myself so that I can keep posting even when work and/or life gets busy.
More posts on what I care about, less on what I don't
That said, I don't want to post filler or fluff. Throughout 2016 it became very clear to me that when I truly care about what I'm writing, I get better results. This doesn't mean that I'll only be posting serious or heavy posts. It just means that I'm only going to focus on things I really feel the need to share, whether that be beauty, recipes or (my fave) body image and feminism. In practice this means individual beauty product reviews will probably go out the window and be replaced by chattier style/clothing posts, and that I'm going to get a bit feisty and feminist now and then. Buckle up.
An emphasis on growth
I've never really consciously pushed my blog to grow in the past. Yes, I promote my posts on social media, and yes I interact with other bloggers, but I've never really set goals for follower growth or the reach of my posts. I guess a small part of me always questioned whether a larger number of people really needed to know my thoughts on the latest palette launch. In other words, I didn't push because I hadn't found my thing, and I wasn't that passionate about my content.
Well. Things have changed.
Now I am writing about stuff that I care about more than anything. I. am. so. crazy. about. body image. I am so passionate about women, our minds, our souls, our rights and our relationships with food and our physical selves that I could explode. So I want to make growth a priority this year so that some of what I'm touching on can reach new people and maybe help them the way body positivity has helped me. A few days ago the tweet below popped up in my notifications and I nearly cried (true story. I cry easily). This is the aim for 2017.
What are your blogging plans for this year?